Partnerships
Pelé has maintained an unwavering commitment to his core values. These values have let the world know where he stood and they continue to guide the way he acts and behaves. When we live up to our values, we attract like-minded team members, inspire fans and partners and show the world what it means to be like Pelé.
Best Cases
In his lifetime, Pelé was a remarkable model of digital engagement. Accustomed to breaking records, he also became the most-followed celebrity on Instagram at his age worldwide. Today, his brand boasts over 32 million followers across all its channels. The rejuvenation of his image for younger audiences and the prosperity of his ideals were ensured through strategic commercial activations with partners who share the same values as the King.
